Privacy Policy
This Privacy Policy explains how The Beverly Hills Standard ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you interact with our digital properties, including our website, applications, services, and other offerings (collectively, the "Services"). This policy complies with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other applicable privacy laws.
Last updated: June 06, 2025
1. Information We Collect
We collect the following categories of personal and usage data:
- Identity Data: name, username, profile information, date of birth
- Contact Data: email address, phone number, physical address
- Technical Data: IP address, browser type, device identifiers, operating system
- Usage Data: page views, search history, saved articles, clicks, time spent on pages
- Marketing Data: notification preferences, email opens, campaign interactions
- Location Data: approximate location based on IP address or precise location if you grant permission
- Content Data: comments, messages, form submissions, uploaded media
- Cookie Data: preferences, session information, analytics data (see Cookie Policy for details)
2. Legal Basis for Processing (GDPR)
We process your personal data based on the following legal grounds:
- Consent: For marketing communications, analytics cookies, and advertising
- Contract Performance: To provide our services and fulfill subscriptions
- Legitimate Interest: For security, fraud prevention, and service improvement
- Legal Obligation: To comply with applicable laws and regulations
3. How We Use Your Information
We use your information to:
- Provide and personalize our Services
- Deliver content, recommendations, and newsletters
- Send service, security, and promotional communications (with consent)
- Understand engagement and improve editorial performance
- Detect, prevent, and respond to abuse or fraud
- Comply with legal obligations and enforce our terms
- Conduct analytics and research (with appropriate consent)
- Serve relevant advertisements (with consent for non-essential cookies)
4. Cookie Consent and Tracking Technologies
We use cookies, pixels, and similar technologies to enhance your experience. Our cookie consent system allows you to control which types of cookies we use:
- Essential Cookies: Required for basic site functionality (always active)
- Analytics Cookies: Help us understand site usage and improve performance (requires consent)
- Marketing Cookies: Enable personalized advertising and campaign tracking (requires consent)
You can manage your cookie preferences at any time through our cookie banner or by visiting our Cookie Policy. Your consent choices are stored for one year.
5. Disclosure of Your Data
We may share your data with:
- Service providers: Hosting, analytics, email services, payment processors (under data processing agreements)
- Advertising partners: Only with your explicit consent for marketing cookies
- Legal authorities: When required by law, subpoena, or to protect our rights
- Business transfers: In case of merger, acquisition, or sale of assets (with notice)
We do not sell your personal information for monetary consideration.
6. International Data Transfers
If you are located outside the United States, your information may be transferred to, processed, and stored in the U.S. We ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs) for GDPR compliance
- Adequacy decisions where applicable
- Other legally recognized transfer mechanisms
7. Data Retention
We retain your data for as long as necessary to fulfill the purposes described in this policy:
- Account data: Until account deletion or 3 years of inactivity
- Analytics data: Up to 26 months (Google Analytics standard)
- Marketing data: Until you withdraw consent or 2 years of inactivity
- Legal compliance: As required by applicable laws
8. Your Rights and Choices
You have the following rights regarding your personal data:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate or incomplete information
- Erasure: Request deletion of your data (subject to legal obligations)
- Portability: Receive your data in a structured, machine-readable format
- Restriction: Limit how we process your data
- Objection: Object to processing based on legitimate interests
- Withdraw consent: For processing based on consent (doesn't affect past processing)
- Lodge a complaint: With your local data protection authority
To exercise these rights, please contact us at privacy@bhstandard.com or use our contact form. We will respond within 30 days (GDPR) or 45 days (CCPA).
9. Children's Privacy
Our Services are not directed to children under 16 (or 13 in the US), and we do not knowingly collect personal information from minors without appropriate parental consent. If we become aware that we have collected data from a child without consent, we will delete it promptly.
10. Data Security
We implement appropriate technical and organizational safeguards to protect your data, including:
- Encryption in transit and at rest
- Access controls and authentication
- Regular security audits and monitoring
- Staff training on data protection
However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. California Privacy Rights (CCPA/CPRA)
California residents have additional rights under the CCPA and CPRA. For detailed information about your California privacy rights, please see our California Privacy Rights page.
12. Contact Information
For privacy-related questions or to exercise your rights, contact us at:
- Email: privacy@bhstandard.com
- Mail: The Beverly Hills Standard - Privacy Officer
8383 Wilshire Blvd, Suite 800
Beverly Hills, CA 90211
13. Policy Updates
We may revise this policy periodically to reflect changes in our practices or applicable laws. Material changes will be communicated through:
- Email notification to registered users
- Prominent notice on our website
- Updated "last modified" date above
Continued use of our Services after changes constitutes acceptance of the updated policy.