California Privacy Rights
This section supplements the information contained in our Privacy Policy and applies solely to visitors, users, and others who reside in the State of California. We adopt this notice to comply with the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and related California laws.
Last updated: June 06, 2025
Your Rights Under California Law
As a California resident, you have the following rights regarding your personal information:
1. Right to Know
You have the right to request that we disclose:
- The categories of personal information we have collected about you
- The categories of sources from which we collected your personal information
- The business or commercial purpose for collecting your personal information
- The categories of third parties with whom we share your personal information
- The specific pieces of personal information we have collected about you
2. Right to Delete
You may request that we delete personal information we have collected from you, subject to certain exceptions such as:
- Completing transactions or providing requested services
- Detecting and protecting against security incidents or fraud
- Complying with legal obligations
- Exercising free speech or ensuring another's right to free speech
3. Right to Correct
You may request that we correct inaccurate personal information that we maintain about you, taking into account the nature of the personal information and the purposes for which we process it.
4. Right to Opt-Out of Sale/Sharing
You have the right to direct us not to sell or share your personal information with third parties for cross-context behavioral advertising. Our cookie consent system provides an easy way to exercise this right.
5. Right to Limit Use of Sensitive Personal Information
You may restrict our use and disclosure of your sensitive personal information to only what is necessary to perform our services or as otherwise permitted by law.
6. Right to Non-Discrimination
You will not be discriminated against for exercising your privacy rights. We will not:
- Deny you goods or services
- Charge different prices or rates
- Provide different levels of quality
- Suggest you will receive different pricing or service levels
Categories of Personal Information We Collect
We may collect the following categories of personal information:
| Category | Examples | Collected |
|---|---|---|
| Identifiers | Name, email address, IP address, device identifiers | Yes |
| Personal Information (Cal. Civ. Code § 1798.80(e)) | Name, address, phone number, payment information | Yes |
| Protected Classifications | Age, gender, race (only if voluntarily provided) | Limited |
| Commercial Information | Subscription history, purchase records | Yes |
| Biometric Information | Fingerprints, voiceprints, facial recognition | No |
| Internet/Network Activity | Browsing history, search history, cookies, device information | Yes |
| Geolocation Data | Physical location based on IP or device | Yes |
| Sensory Information | Audio, visual, or similar information | Limited |
| Professional/Employment Information | Job title, employer (if provided) | Limited |
| Education Information | Education records | No |
| Inferences | Preferences, interests, behavior patterns | Yes |
| Sensitive Personal Information | Account credentials, precise geolocation | Limited |
Sources of Personal Information
We obtain personal information from the following sources:
- Directly from you: Registration forms, subscriptions, comments, contact forms
- Automatically from your use of our site: Cookies, analytics tools, server logs
- From third-party services: Social media platforms, advertising partners, data brokers
- From other users: When they share content or refer you to our services
Business Purposes for Collecting Personal Information
We use your information for the following business purposes:
- Providing and managing our services and content
- Personalizing your experience and content recommendations
- Sending updates, newsletters, and transactional communications
- Complying with legal obligations and enforcing our policies
- Conducting marketing, analytics, and performance tracking
- Detecting and preventing fraud and security incidents
- Debugging and improving our services
- Research and development for new features
Disclosure of Personal Information
We may disclose your personal information to the following categories of third parties:
- Service providers: Hosting, analytics, email, payment processing, customer support
- Advertising partners: For targeted marketing (only with consent)
- Social media platforms: When you use social login or sharing features
- Legal authorities: When required by law or to protect our rights
- Business partners: In case of merger, acquisition, or sale of assets
Sale or Sharing of Personal Information
We do not sell your personal information for monetary value. However, we may share information with third-party advertisers or data analytics providers for cross-context behavioral advertising, which under California law may be considered a "sale" or "sharing."
Cookie Consent and Opt-Out: Our cookie consent system allows you to easily opt out of such activities by declining marketing cookies. You can also manage your preferences at any time.
In the past 12 months, we may have shared the following categories of personal information for cross-context behavioral advertising:
- Identifiers (IP address, device identifiers)
- Internet/network activity (browsing behavior, page views)
- Inferences (interests, preferences)
Retention of Personal Information
We retain personal information for different periods depending on the category and purpose:
- Account information: Until account deletion or 3 years of inactivity
- Analytics data: Up to 26 months (Google Analytics standard)
- Marketing data: Until consent withdrawal or 2 years of inactivity
- Legal compliance: As required by applicable laws
- Security logs: Up to 1 year for fraud prevention
How to Exercise Your Rights
You may exercise your California privacy rights through the following methods:
Online
- Cookie preferences: Use our cookie consent banner or browser settings
- Account settings: Update your profile and notification preferences
- Contact form: Submit a privacy request
Send your request to: privacy@bhstandard.com
The Beverly Hills Standard - Privacy Officer
8383 Wilshire Blvd, Suite 800
Beverly Hills, CA 90211
Verification Process
To protect your privacy, we will verify your identity before processing requests. We may ask for:
- Email address associated with your account
- Additional identifying information
- Proof of California residency
Response Timeline
We will respond to your request within 45 days of receipt. If we need additional time, we will notify you and may extend the response period by an additional 45 days.
Authorized Agent
You may designate an authorized agent to make requests on your behalf. The agent must:
- Provide proof of authorization (signed permission or power of attorney)
- Verify their own identity
- In some cases, we may require you to verify your identity directly
Minors Under 16
We do not sell or share personal information of consumers we know are under 16 years of age without affirmative authorization. If you are under 16 and believe we have your information, please contact us immediately.
Changes to This California Privacy Notice
We may update this notice to reflect changes in our data practices or relevant laws. Material changes will be communicated through:
- Updated "Last Updated" date above
- Email notification to California residents
- Prominent notice on our website
Contact Information
For questions about this California Privacy Notice or to exercise your rights:
- Email: privacy{{ tenant() - > domain }}
- Contact Form: Privacy Request Form