Beverly Hills Celebrates 30 Years of Automotive Elegance on Rodeo Drive

Now in its 30th year, the event transformed North Rodeo Drive into a pedestrian showcase of automotive history and innovation. This year’s theme, “Luxury in Motion,” was reflected in the display of rare and high-performance vehicles, including newly unveiled models like the Lamborghini Temerario and hybrid Urus SE. The event featured a curated collection of vintage classics, exotic supercars, and next-generation hypercars, with major sponsorship from O’Gara Coach Beverly Hills.

Spanning from 10 a.m. to 4 p.m., the one-day event offered more than just cars. Live demonstrations by the Beverly Hills Police Department Motor Unit added dynamic energy, while a variety of gourmet food trucks provided upscale refreshments. Retailers along Rodeo Drive remained open, offering shopping experiences to complement the festivities.

Public safety measures were in full effect, with North Rodeo Drive closed to traffic beginning Saturday evening and extending through Sunday night to accommodate set-up and breakdown. Security and logistics were coordinated in partnership with the Beverly Hills Police and Fire Departments.

In addition to its entertainment and tourism value, the car show maintained its philanthropic mission. Proceeds from this year’s event benefited the Beverly Hills Police Foundation and Firefighters’ Association, with targeted fundraising for the restoration of a 1975 Cadillac ambulance previously used by the city’s fire department.

First launched in 1993, the Concours d’Elegance has grown into a fixture of Beverly Hills’ civic identity. Recognized internationally by Frommer’s as one of the top 300 events in the world, the show continues to attract car enthusiasts, families, and visitors to the city each Father’s Day, reinforcing Beverly Hills’ commitment to tradition, luxury, and community engagement.