“We are thrilled to host the annual Rodeo Drive Concours d’Elegance for another great year,” said Beverly Hills Mayor Sharona R. Nazarian. “This is a cherished tradition shared across generations by grandfathers, fathers, and children alike. The event is a highlight for the city of Beverly Hills, and with the help of our amazing sponsors, vehicle entrants and community, the 30th anniversary is sure to be the best one yet.”That multi-generational spirit is at the heart of what makes the Concours more than just a car show. It is a celebration of heritage, a tribute to craftsmanship, and a joyful occasion that unites families and enthusiasts in the heart of one of the world’s most iconic boulevards.
This year’s edition, presented by O’Gara Coach Beverly Hills, will span an entire city block with an unmatched selection of hypercars, bespoke vehicles, and timeless classics. Featured marques will include McLaren, Aston Martin, Rolls-Royce, Pagani, and Bentley, capped off by the North American public debut of Lamborghini’s Temerario and PHEV Urus SE. Such a lineup affirms Rodeo Drive’s place as an epicenter of automotive and cultural prestige.
“We’re pulling out all the stops to make our 30th annual event the ultimate experience for dads and families,” said Bruce Meyer, Chairman of the Rodeo Drive Concours d’Elegance. “We’re giving attendees the unique opportunity to get an up-close look at the world’s most expensive and rare vehicles in the heart of Beverly Hills. It’s more than just a car show—it’s a family tradition built on fond memories and fun.”Beyond the chrome and horsepower, this daylong affair will include a special skills demonstration by the Beverly Hills Police Department Motor Unit, interactive exhibits, and gourmet food trucks—all reinforcing the city’s commitment to public safety, community engagement, and cultural richness.
"Seeing this magical street lined with jaw-dropping cars always brings a smile to my face and this event is one of my favorite days of the year,” said Rodeo Drive Committee President Kay Monica Rose. “I can’t wait to see everyone on Rodeo Drive this Father’s Day.”Importantly, proceeds from this high-octane celebration will benefit the Beverly Hills Police Foundation and the Beverly Hills Firefighters’ Association—noble institutions that uphold our community’s security, service, and selflessness. Funds will also contribute to the restoration of a classic 1975 Cadillac ambulance, a respectful nod to the city's public safety heritage.
This Father's Day, Beverly Hills invites residents and visitors alike to revel in luxury, tradition, and civic pride. With every polished fender and gleaming grille, the Rodeo Drive Concours d’Elegance stands as a testament to what makes our city exceptional—not just in style, but in spirit.
For full event details, including parking and schedule, visit the Concours d’Elegance official website.
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