BHUSD & BHEF Consider Flexible Terms for Facility Naming Rights

The July 22, 2025 board meeting included a detailed presentation from Beverly Hills Education Foundation (BHEF) representative Tiffany Davis, who outlined a plan to make naming opportunities more financially accessible. Her proposal would allow donors to commit to shorter terms for facility naming while preserving the overall annual valuation.

“Either people are a little upset or frustrated that the namings are no longer in perpetuity and think it is a little high, or they do not even want perpetuity and are only interested in naming something while their children are in school.”

Davis illustrated the idea with a $300,000 example, showing that a 25-year term would be valued at $12,000 per year. A 10-year term would cost $120,000, and a 5-year term $60,000, giving donors the option to match their budget with a shorter commitment.

“We didn't decrease the value of the asset, we just decreased the length of time for that naming.”

Board members expressed general support. Trustee Russell Stuart compared the approach to major stadium naming rights agreements.

“When you look at a naming rights opportunity like for a major stadium or when Crypto.com took over for Staples, they are not cutting that check all at once. It is over a 25 or 30 year period. This is not reinventing the wheel. It is very common in naming rights deals.”

Trustee Amanda Manoucheri supported the concept but suggested sticking to rounded increments such as five, ten, or fifteen years, and ensuring payments are collected in a manageable number of installments to protect the district from potential drop-offs.

“Maybe we should use five, ten, fifteen year increments, round increments.”

Trustee Sigalie Sabag raised the idea of offering small discounts for donors who pay the full term upfront. After discussion, the board signaled comfort with allowing Davis to offer up to a five percent discount for full 25-year payments.

“We are comfortable with five percent just so I am clear, I have your blessing to go to five percent off.”

Board President Rochelle Marcus said she believed the change could generate more interest, noting that donor commitments have been slower than anticipated under the current pricing structure.

“I like the idea a lot and I think this will generate more interest.”

Davis closed her presentation by underscoring that the new model would keep the district’s naming assets competitive without discounting their inherent value. The board’s consensus allows BHEF to begin offering flexible-term naming packages immediately, with the goal of expanding donor participation and creating new revenue streams for district programs.