Golden Globes Red Carpet Rolls Out in Beverly Hills

The red carpet for the 83rd Golden Globe Awards was officially rolled out in Beverly Hills on Thursday, signaling the start of one of Hollywood’s most celebrated weekends. The annual tradition took place outside the Beverly Hilton, where city leaders and entertainment figures gathered ahead of Sunday’s awards ceremony.

Beverly Hills Mayor Sharona Nazarian joined comedian and Golden Globes host Nikki Glaser, renowned restaurateur Nobu Matsuhisa along with Globes president Helen Hoehne, show execs Barry Adelman & Glenn Weiss for the ceremonial red carpet rollout, a moment that has become a symbolic launch of Golden Globes weekend and the wave of global attention that accompanies it.

Photos from the event captured Nazarian, Glaser, Matsuhisa, and members of the Golden Globes team stepping onto the newly laid carpet beneath cascading floral installations and the iconic Golden Globes backdrop, as crews completed final preparations for the internationally televised ceremony.

In a post shared by the City of Beverly Hills, officials celebrated the moment, writing that the rollout marked “the start of one of Hollywood’s most celebrated weekends,” underscoring the city’s central role in hosting the internationally watched event.

The Golden Globes have long been intertwined with Beverly Hills, drawing actors, filmmakers, media, and visitors from around the world. The event also brings heightened security, road closures, and extensive coordination between city departments in the days leading up to the ceremony.

For Nazarian, the appearance continues her visible role in representing Beverly Hills on the global stage during major cultural moments, reinforcing the city’s identity as a focal point for entertainment, civic leadership, and international attention.

The 83rd Golden Globe Awards are scheduled to take place Sunday night at the Beverly Hilton, with festivities and related events continuing throughout the weekend.